Parksons Packaging creates digital monocarton segment with HP Indigo 30000
Carton packaging major Parksons Packaging and HP India hosted the 'Onboxing' result at Mumbai'due south Thousand Hyatt hotel on 21 January 2022 to showcase the amalgamation of the creative capabilities of Parksons and technological prowess of the HP Indigo 3000. The event provided a platform for brand owners and packaging buyers to see the various types of cartons that can exist printed using digital technology.
"The thought behind Onboxing is to prove that it is not any run-of-the-mill technology that we are talking nigh. Information technology is not about just adding another press or adding more press capacity. This is going completely away from the norm, where near of the folding cartons are produced using offset engineering. Through this event nosotros are telling our existing customers and potential customers to call up beyond the conventional," said Siddharth Kejriwal, director of Parksons Packaging.
In late-July final year, Parksons Packaging commissioned the country'south first HP Indigo 30000 digital press at its Daman plant. This is the outset digital press at Parksons Packaging and also the first B2-format (20 x 30 inch) digital press in the Indian folding carton industry.
Kejriwal believes that the brands that Parksons' customers sell reflect their philosophy and idea process. "Today a lot of brand owners are talking near sustainability. Packaging buyers tin can enquire for the quantities they require without thinking about creating packaging waste matter. This works in alignment to the cause of sustainability. This is an instance of how y'all can create brand value using digital technology," he said. "When we talk about brand and pattern, we do not just talk most making another folding carton; it is about creating a concept that goes with the company's philosophy and how they want their brand to communicate to the stop customers."
A steep learning curve
Over the final few decades, Parksons has firmly established itself every bit a high book, high quality and high speed offset printer. The company currently operates half dozen plants beyond all the regions of India and runs more than 20 high-speed start lines. Since the inauguration of the HP Indigo 30000 half-dozen months ago, Parksons Packaging has undergone a huge learning curve, working with a totally different technology. Parksons Packaging has made sure that operators working on the HP Indigo 30000 did not have any beginning background. This was done to ensure that operators do non have whatever preconceived notions and do non piece of work with a mindset more attuned to the workings of an get-go press than a purely digital process.
"We have get much more confident over the last six months that we have had with the HP Indigo. Since the inauguration of the printing, we have been trying various jobs on information technology. We started with 40-l jobs every month, which went up to 100-200 jobs a calendar month. During this menstruation, we accept done all kinds of jobs on different substrates and for different segments. Nosotros are at present much more confident and that is why we have invited the industry at the Onboxing consequence," Kejriwal said.
There has been a pregnant mindset change that has taken place in the company. Kejriwal said that Parksons has learnt how to impress every canvas with a different artwork. "We could not imagine doing that with our offset presses. We have learnt how to modify jobs in less than two minutes. We take spent a lot of time training our squad," he added.
Creating a new segment
During the final 6 months, Parksons has not merely gained conviction in handling a totally unlike engineering, it has also tried to educate its customers near the engineering and the type of jobs that can be processed on the HP Indigo 30000.
"In these months we have showed our customer what nosotros can exercise on the press and what other projects have been done using this printing earlier. I think the make owners are also engaging inside their team to run across what tin be washed. Now that brand owners know that a company like Parksons has a technology like this at its disposal, they are working on creating marketplace opportunities. With this digital engineering science, nosotros are non replacing anything. Instead, nosotros are creating something new. This opens a lot of new avenues for usa," Kejriwal said.
Many a times, small brands or start-ups are hesitant in approaching a company like Parksons considering their volumes are pocket-sized. Kejriwal said that those customers should no longer hesitate.
"There are both big brands and small start-ups that are trying to enter niche markets with modest quantities of loftier-quality cartons. We are there to serve all kinds of premium folding carton requirements. Newer and smaller brands should now no longer hesitate in budgeted us equally they know that nosotros can produce high-quality short-run jobs," Kejriwal said.
HP Indigo 30000 with double coater at Parksons Packaging Daman
The HP Indigo 30000 working at Parksons' Daman plant is a uniquely configured press having two online coaters – the Tresu iCoat 30000, which is selective blanket solution for digital sheetfed folding carton production. Information technology is 100% modular and designed for integration with the HP Indigo 30000 digital press. Both water-based and UV varnishes can be used for a wide range of application Not many HP Indigo 30000 presses with two blanket lines are in functioning globally."For u.s. such a large histrion coming in and opting for an HP Indigo engineering gives out a strong message to the industry. Parksons is not only creating a new market simply they will as well come across a lot of their unproductive jobs that are beingness done on their conventional presses move to the Indigo. This volition free up chapters on their start presses, which tin then be used to impress jobs that are meant for these presses," said A Appadurai, country managing director, Indigo and PageWide Web Press, Graphics Solutions Business concern, HP Republic of india & Sri Lanka at the Onboxing outcome at Grand Hyatt in Mumbai.Christian Menegon of HP Indigo said at the outcome that digital printing provides a lot of flexibility non only forconvertors but also for customers. Still, he said that many customers are not ready for that flexibility and Parksons will need to work on educating them."Parksons will demand some ramp-upwardly fourth dimension with their customers and volition need to educate them on how to utilize this technology. It is a thing of time before brand owners start enjoying this level of flexibility," Menegon said.
Source: https://packagingsouthasia.com/packaging-production/parksons-packaging-creates-digital-monocarton-segment-with-hp-indigo-30000/
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